Netflix Introduces 'Profile Transfer' Feature To End Account Sharing

Netflix on Monday announced the availability of "Profile Transfer," a feature that enables users to migrate from one existing account to another without having to rebuild their profile.

This stops their personal information from being deleted, including their watching history, list of favourite episodes and movies, personalised suggestions, and other settings that could be frustrating to lose and have to reset.

Netflix probably introduced the new profile transfer function to entice freeloaders to ultimately pay for their own accounts as the streaming service pushes down on account sharing.

The service will begin to roll out on Monday, and email notifications will be sent to subscribers everywhere. Once it's accessible, customers can discover the "Transfer Profile" option by going to their profile icon on the Netflix main page.

In the account settings, the "Profile Transfer" option can also be disabled.

“People move. Families grow. Relationships end.

"But throughout these life changes, your Netflix experience should stay the same,” Timi Kosztin, Product Manager, Product Innovation, Netflix, wrote in today’s blog.

“No matter what’s going on, let your Netflix profile be a constant in a life full of changes so you can sit back, relax and continue watching right from where you left off.”

The streaming giant made the announcement after seeing a sharp decline in subscribers that it will test password-sharing services.

The streaming service revealed that about 100 million homes have password freeloaders in its Q1 2022 financial report.

In Chile, Costa Rica, and Peru, Netflix introduced an "extra members" function in March that charges users extra fees for additional people using their accounts to stream content.

The "add a house" function was first tested by Netflix in July in Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras.

Netflix lost around one million customers recently, and it is now looking for new methods to increase revenue.

It debuted its less expensive ad-supported tier last week.