9mobile Upskills Journalists On Content Improvement, Marketing

Telecommunication company 9mobile said it has upskilled journalists on improving and marketing their content in a bid to support media experts in Nigeria.

This was made known through a statement made available to pressmen by the Public Relation Lead of the telecommunication company, Chineze Amanfo on Monday.

Amanfo said the training, themed “Publishing: Monetising Your Digital Content.” which was the fifth of its kind was organised to help its participants stay relevant in the digital world.

She said the company would keep providing the required support needed by journalists to help them work better and stay relevant in the media.

“As media professionals, online content strategy is vital to connecting better with readers.

“That is why we decided to put together the training session to equip participants with relevant insights on how to create contents to fit into the digital age in order to engage better and earn from their works.

“We strongly believe that this platform has given the participants the much-needed boost to take their destiny into their hands,” Amanfo said.

A digital content creator, Tricia Olufemi-Olumide, present at the workshop advised content creators who intend to earn from their online content to be strategic in their dealings.

 She listed choosing a niche, building an audience, and creating a workable marketing strategy as the key factors to consider while trying to earn online.

Olufemi-Olumide said creating content that will be accessible only by subscription.

“These can be achieved by creating digital products on knowledge niche and offering affiliate marketing services to software companies.

“They can also create an engaging content and building niche authority on monetisation platforms like YouTube, Tik-Tok, etc., offering advertising services on social media platforms and directly translating content into product form,”  Olufemi-Olumide said