Allied Integrated Promotion and Management Limited has revealed its plan to host the African brand innovators’ summit.
According to the organisers, the annual event is a three-tier event comprising of a conference, strategic sales and marketing deliveries, and premium brand presentation, and themed, ‘Overcoming brand pitfalls in African market’.
According to a statement, the Secretary of the organising committee, Obinna Ndukwe, said that the aim of the summit is to stimulate and support brands development by delivering practical strategies and providing solutions to multiple challenges of production, quality standards, streamlining sales and marketing distribution, and sorting out associated challenges.
“AIPM has directed its focus to restructuring and re-strategising the entire brand and marketing modules as well as templates for brand acceptability, selection of African brands with a view to providing a better innovative approach to ensure upgraded end-products and outstanding marketing practice for continental and global competition.
"At the end of the summit, there will be an award presentation in different categories to boost premium brands, promote corporate image, recognize captains of industries, and encourage productivity in all perspectives.”
According to the organisers, the event will be held on Friday, June 23 at Sheraton Hotels and Towers, Ikeja, Lagos.
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