Amazon Expands Palm- Scanning Technology Outside Its Own Properties

Amazon has announced that it is expanding palm-scanning technology’s availability for use outside its own properties, starting by allowing people to enter sports, music and other live entertainment venues without the need for a ticket.

In its announcement, Amazon said it's the "first time the Amazon One service is available outside Amazon and Whole Foods Market stores and for entry into an entertainment venue."

Amazon One will be offered as part of standalone ticketing pedestals to be deployed by ticketing company AXS, which will debut at Red Rocks Amphitheatre in Denver today.

Attendees can roll one or both palms for the option at a dedicated station just before they enter venues via Amazon One. Doing so will enable them to enter the event, and future AXS events, without the need to show a ticket.

Amazon said that the enrollment process will only take a minute, during which the system creates a unique palm signature using the company's custom-built algorithms. Once that's done, they can then simply scan their palms, which takes a couple of seconds, to enter an AXS venue.

Amazon is also looking forward to making the palm-scanning tech available for other purposes in more locations. "[We're] excited about the potential for expansion to other locations where entry lines can be long and time-consuming," it added.