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  • World - Africa
  • Updated: 1 month ago

APO Group, SABC Partner To Bring Pan-African Sporting Content To South African Audiences

APO Group, a leading Pan-African communications consultancy and press release distribution service has joined forces with the South Africa Broadcasting Corporation (SABC) to bring Pan-African sporting content for the first time to audiences in South Africa.

In a press release made available to AllNews Nigeria, it was revealed that all video footage and soundbites produced or distributed by APO Group and related to sport in Africa will be made available to SABC free of charge for unrestricted news use.

APO Group will also give SABC access to key stakeholders from sporting organizations in Africa and their associated world governing bodies for interviews and other media opportunities.

Gary Rathbone, SABC's Head of Sports

As South Africa's national broadcaster, SABC has been dished out quality sporting content for many years. Broadcasting across 19 radio stations (AM/FM) and six TV channels, it is one of the largest state-owned enterprises in South Africa.

APO Group produces and distributes broadcast-quality content for some of the most prominent sporting organizations active in Africa, including FIFA, The NBA, The Basketball Africa League (BAL), World Rugby’s African association, Rugby Africa, Olympique de Marseille, and Africa’s first-ever Union Cycliste Internationale (UCI) World Tour team, Team Qhubeka. 

Now, APO is bringing sporting stories from the other parts of the continent to South African audiences, much of it for the first time.

Speaking on the partnership, Gary Rathbone, Head of Sports for SABC, said: "This partnership will provide us with new broadcast-quality content that brings more diversity to our coverage than ever before. It is a chance to show our audiences what is happening beyond our borders, and that is really exciting.”

APO Group Founder and Chairman, Nicolas Pompigne-Mognard

On his part, APO Group Founder and Chairman, Nicolas Pompigne-Mognard, stated: "They have seen their team reach the pinnacle of world rugby, and achieve many other successes at a national level. Now, SABC and APO Group in tandem can bring them the best sporting action the other 53 African countries have to offer.”

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