×
  • Tech - News - Mobile Tech
  • Updated: January 31, 2021

Apple Becomes World's Biggest Smartphone Seller

Apple Becomes World's Biggest Smartphone Seller

Current International Corporation Data (IDC) data shows that Apple's shipments surged 22 percent to a record 90.1 million phones in the fourth quarter. Apple Inc’s smartphone shipments jumped 22% to record levels in the quarter, making it the world’s biggest seller, while those for Huawei plunged as U.S. sanctions took effect.

An expanded number of models and a new look for the iPhone 12 lineup, Apple’s first 5G-enabled devices, tapped pent up demand for upgrades, especially in China.

“In China, Apple seized the perfect opportunity to capture Huawei’s market share in the high end, when the latter has essentially not enough supply even though demand for the brand is still there,” said Nicole Peng, who tracks China’s smartphone market at Canalys.

The data comes on the heels of Apple reporting record holiday quarter sales on Wednesday, with overall revenue crossing $100 billion for the first time. Revenue in Greater China, which includes Hong Kong and Taiwan, surged 57%.

READ ALSO: Apple Records Over 1 billion Active iPhones

“We had two of the top three selling smartphones in urban China,” Chief Executive Tim Cook told Reuters in an interview, adding that upgraders in particular had set an all-time record in China.

As is often the case in the fourth quarter when it launches new products, Apple took the top spot from Samsung Electronics. The South Korean firm saw a 6.2% year-on-year increase to 73.9 million devices, giving it market share of 19.1%.

Huawei Technologies Co Ltd, unsurprisingly, suffered the most pain, with shipments tumbling a record 42.4% to 32.3 million.

The Chinese tech powerhouse has been battered after the previous U.S. administration blacklisted it on national security grounds, preventing overseas companies from supplying it with key parts including semiconductors.

Huawei is now in early-stage talks to sell its premium smartphone brands P and Mate, two people with direct knowledge of the matter have said, a move that could see the company eventually exit from the high-end smartphone-making business. The company has denied such a plan.

According to IDC, Huawei now ranks 5th compared with the number 2 ranking it had only two quarters earlier. Research firms Counterpoint and Canalys, which also released data on Thursday, pegged Huawei at number 6, marking the first time in years that it has fallen out of the top five in their rankings.

China’s Xiaomi Corp, the number 3 seller, saw its shipments soar 32% while shipments for fourth-ranked Oppo climbed 10.7%, according to IDC.

Related Topics

Join our Telegram platform to get news update Join Now

0 Comment(s)

See this post in...

Notice

We have selected third parties to use cookies for technical purposes as specified in the Cookie Policy. Use the “Accept All” button to consent or “Customize” button to set your cookie tracking settings