Apple, Google discuss collaboration for iPhone AI features

Apple and Google are reportedly in talks about working together to integrate the Gemini AI model into iPhone features, according to a recent Bloomberg story.

According to people with knowledge of the situation, licencing negotiations for Google's AI technology appear to be in progress.

Through AI-powered features, the proposed collaboration seeks to improve the capabilities of iOS releases. Alongside major participants in the AI space like OpenAI, Microsoft, Anthropic, and Google, this move highlights Apple's efforts to stay competitive.

Apple has been creating its own AI tools in-house, but its investigation into joint ventures with other suppliers, such as Google, suggests a more comprehensive approach to investigating AI solutions.

Enhancing several iPhone features, such as picture creation and writing support, this can entail integrating third-party AI technologies.

Google is at the forefront of AI features for smartphones, even with the recent setbacks to its Gemini AI model, such as limitations on specific searches and problems with image production accuracy.

Google's proficiency in this field is demonstrated by its partnerships with Samsung and its incorporation into its Pixel series.

We have reached out to Apple and Google for their thoughts on this possible partnership, and we are now awaiting more information.