The release of the new iPhones will also see the release of many new Macs, low- and high-end iPads, and three different Apple Watch models.
In a perilous period for the industry, Apple is revamping its flagship product.
As customers deal with rising prices and an uncertain economy, smartphone sales have started to decline.
Apple, though, seems to be doing better than its competitors: the iPhone sold well last quarter, and the company has told suppliers that it doesn't expect demand to decline.
Along with the iPhone, the tech giant frequently also unveils the newest Apple Watch models.
This year, Apple is anticipated to follow its regular practice of releasing the new iPhone in stores roughly a week and a half after it is introduced.
Some retail staff members have been instructed to get ready for a significant new product rollout on September 16.
In New York trade, Apple increased by nearly 1% to US$174.54 (S$241.10).
The stock is still down 2% for the year, although it has recently recovered from a far worse decline.
In keeping with the strategy it established at the beginning of the pandemic, the business plans to stream the event online rather than have an in-person meeting.
According to Bloomberg News, Apple product launches are highly polished events, and staff members have already started recording the presentation's many portions.
The timing of the event was not addressed by an Apple spokeswoman.
Although Apple typically releases the newest iPhones in the first half of September, plans may alter given that the announcement is still around three weeks away.
In order to unveil its upcoming series of software updates, including iOS 16, iPadOS 16, watchOS 9, and macOS Ventura, the firm conducted its most recent event in June.
Press and developers were invited to the company's campus to watch a video of the announcement.
That arrangement was a component of Apple's gradual return to more regular operations, which also included a push to the office.
The company informed its corporate workers on Monday (Aug. 15) that starting on Sept. 5, two days before the anticipated product announcement, they would have to work in-person three days a week.
The basic iPhone 14 will resemble the iPhone 13, but the 5.4-inch "small" variant will be dropped, and a 6.7-inch model will be added.
For the first time ever, Apple will introduce a non-Pro iPhone with a display that large.
For the iPhone 14 Pro range, the firm is considering more significant upgrades.
Apple will remove the notch, or cutout for the front-facing camera, and replace it with a pill-shaped Face ID sensor hole and a hole-punch-sized area for the camera. Users will now have a little more screen real estate.
Additionally, the business is upgrading the iPhone 14 Pro's chip.
The A15 chip from the iPhone 13 will still be used in Apple's standard iPhone 14 devices.
The camera system will see the most substantial upgrades in the iPhone 14 Pro and will appear slightly larger to users.
A 48-megapixel wide-angle camera, as well as 12-megapixel telephoto and ultrawide-angle sensors, will be added to the Pro models.
Apple also has plans to make battery life and video recording upgrades.
Women's health functions and a body-temperature sensor will be added to the newest Apple Watches, known as Series 8.
The common watch will have a similar design to the Series 7, while a new professional model will target customers who are more active.
In addition to improved fitness monitoring features and longer battery life, it will sport a bigger display and a tough titanium case.
A new Apple Watch SE with a speedier chip is also being planned by the business, which is its low-cost wristwatch.