Apple is expected to introduce a mixed-reality headset at its yearly Worldwide Developers Conference (WWDC), which takes place in California.
It would be the tech giant's most important product launch since introducing the Apple Watch in 2015.
In his keynote address, CEO Tim Cook is anticipated to declare that this new device represents the future.
However, buyers would find it difficult to justify its estimated price tag of around $3,000 (£2,400).
Although Apple hasn't officially acknowledged its existence, rumours indicate the headgear will support both augmented and virtual reality.
Online pictures depict the "Reality Pro" as resembling wraparound ski goggles.
If the allegations are accurate, Apple removed the internal battery from its headset to make it lighter and smaller.
Instead, users will need to transport an extra battery that uses a connection to connect to the headset.
The headset won't go on sale right away if it is shown at WWDC; instead, it will reportedly enter stores later this year.
The company would not change overnight as a result of WWDC, but it would add "validation and credibility" to the technology as a whole, according to Sol Rogers of visual effects film firm Magnopus, who spoke to BBC News.
And when Apple does "find success", it would "redefine our digital and physical realities and propel us into a future where the extraordinary becomes the every day".
The company's website and YouTube channel will broadcast the conference live from Apple Park, where it is held, in Cupertino, California.
Additionally, Cook is anticipated to discuss Apple's artificial intelligence (AI) plan.
Users are becoming increasingly interested in installing generative AI on their iPhones, iPads, Apple Watches, and Macs as a result of the popularity of OpenAI's ChatGPT.
In this fiercely heated AI weapons race, Apple has kept silent more than Microsoft and Google have.
But recent job postings for more software engineers indicate that it wants to increase its AI capabilities.
Along with improvements to its iOS, iPadOS, and macOS operating systems, Apple is also anticipated to unveil a 15-inch (38-cm) MacBook Air notebook.
The Wall Street Journal reported that Apple might introduce an iPhone app for keeping a mental health journal at WWDC.
Meta has also made significant investments in mixed reality, although the industry is now having trouble.
Global sales of headsets fell by 54% last year, according to the International Data Corporation.
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