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  • Updated: May 16, 2023

Bolt Invests €2.5 Million To Luring Female Drivers In Nigeria, Others

Bolt Invests €2.5 Million To Luring Female Drivers In Nige

Mobility app Bolt has pledged €2.5 million to encourage more women to drive on its and other ride-hailing platforms.

The promise is a component of Bolt's recently announced "Women at the Wheel" campaign, according to a statement the firm released on Tuesday.

The business said it aimed to address the underrepresentation of women in the mobility industry and to assist women in taking advantage of the increased earning potential offered by working as a driver on a ride-hailing platform.

The Director of Central Operations for Ridehailing at Bolt, Venus Lim, stated: "Women are underrepresented in many facets of society, but the disparity is most pronounced in the mobility industry.

“There are many reasons why many women are unlikely to consider becoming drivers and this campaign aims at raising awareness of some of the prejudices held against female drivers.”

According to Lim, it would be simple for women to access flexible, independent employment on Bolt and other ride-hailing services, which is crucial right now since everyone's cost of living is rising.

He said that the advertisement was launched at a time when roughly 90% of women claimed that their living expenses had increased over the previous 12 months.

He said that a poll of 2,000 women that Bolt did across four nations in Europe and Africa proved this.

“According to the survey, the vast majority (93 per cent ) of women surveyed say that they have sought new opportunities to earn additional income over the same period.

“Only 7.2 per cent had considered working as a driver on a ride-hailing platform to earn extra money,” Lim said.

According to Yahaya Mohammed, Country Manager for Bolt Rides, Bolt has maintained its support for women's emancipation in Nigeria's ride-hailing sector.

Mohammed said that the business had achieved this by providing women with the chance to start their careers in the IT sector early through its Women in IT internship programme.

Currently in its third year, the internship programme, according to the speaker, offers young women with a passion for the digital and ride-hailing industries a three-month paid internship while being supervised by senior Bolt leadership women.

“As a business, we value all our drivers and recognise that they play an integral role in the continued growth of our brand, and we do not take their commitment and efforts for granted.

“Achieving gender equality and empowering all women and girls (UN SDG 5) is a key pillar of our work.

“We at Bolt believe that we have an opportunity to contribute to bridging the gender gap by allowing women to be self-employed in the digital e-hailing space,” Mohammed said.

He said that Bolt will keep providing more women in Nigeria with realistic economic possibilities to become self-sufficient through the "Women at the Wheel" initiative.

Mohammed continued by saying that it will also accelerate the market's industry's expansion.

Mohammed said that eleven nations—Azerbaijan, Nigeria, Romania, Czech Republic, Lithuania, Portugal, Poland, Slovakia, Croatia, Latvia, and Estonia—were participating in the effort. 

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