Business Growth: 9mobile's Advice To Nigerian SMEs

9mobile has encouraged Small and Medium Enterprises to advantage of digital social networks and automation to grow and upscale their businesses.

In a statement, 9mobile on Monday stated that this was the fallout of its ‘The Hack’, its networking and business mentorship initiative in Enugu. 

The Lead Facilitator and Online Business Coach, Nelly Agbogu, also known as ‘NaijaBrandChick, speaking on the topic ‘How to use social media to grow your business’, emphasised the importance of social media to the growth of SMEs.

“Every business must be on social media to leverage presence and ease of accessibility, to make sales, engage with customers, and generate business leads”, she said. 

Agbogu said the choice of social media platforms and knowing the ideal place brands can meet customers, was crucial to getting it right. 

She explained that brands must be honest with themselves when making choices of social media platforms to reach their markets.

She hinged business success on stability, trust, and intentionality.

“I will always tell anybody who cares to listen. To succeed in business, one must be consistent, trustworthy, and intentional about business.

“If you are not consistent in your actions, you will lose it. So, remain scalable, profitable at every single point in time, and consistent”, she advised

The Manager of SME Marketing, 9mobile, Segun Dawodu, who spoke on ‘SME Business Automation’, taught participants how automation can help reduce business costs. 

“Automation can help you, as an SME, to streamline your processes, increase efficiency, reduce cost, and customer experience.

“What we do at 9mobile is to help you automate your customer expectations with voice solutions, CUG, accounting, inventory management, customer relations management, and CRM tools,” Dawodu disclosed.

The Head of Network and IT Procurement at 9mobile, Femi Olaojo, while speaking on ‘Negotiating Your Way to Business Growth’, stressed the significance of vendor performance evaluation, cost of ownership, sourcing strategies, and contracting in business. 

The statement claimed that 9mobile’s event for SMEs further reaffirmed its commitment to the growth of SMEs. 

It revealed that the telecoms giant during the event took participants through strategies and solutions that would help them build their business presence, and upscale.

“The Hack’ by 9mobile is an enterprise mentorship and networking event where seasoned SME mentors, business leaders, growth experts, and facilitators share practical business fundamentals and insights to help SMEs and growing businesses scale up,” the firm stated.

It noted that the attendees professed that ‘The Hack’ in Enugu broadened their horizons on how to grow their businesses.