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  • Updated: February 02, 2023

Can Microsoft's Bing Compete Better Than Google Even With GPT-4 ?

It is no longer news that Microsoft has announced plans to incorporate GPT-4, a faster version of OpenAI’s ChatGPT, into Bing in weeks to come just in the latest move to reposition Bing for better competition with Google. The big question is, Can Bing Beat Google, an all-time Search Engine Giant?

According to a new report from Semafor, this integration with GPT-4 is aimed at strengthening Bing's search engine quality deliveries by using ChatGPT-4 to answer search queries.

It is worth noting that the main difference between ChatGPT and GPT-4 falls in speed. 

ChatGPT-3, for experience, may sometimes take more than a few minutes to form a response [depending on whether your setting choice is either Ada (fastest but for simple tasks), DaVinci (most capable and slowest but for complex intent), Curie, or Babbage]. 

However, GPT-4 is said to be a lot faster in response to queries.

The ChatGPT-4's responses have also been acknowledged to be more detailed and more human-like.

This explains why Microsoft thinks Bing will do better at predictive and precise modelling of answers to search queries using GPT-4.

With this planned integration of ChatGPT with Microsoft products, new internet search competition is expected to be triggered especially in relation to Google's long-drawn dominance in that space. 

When Bing incorporates GPT-4, it should be able to provide users with humanlike responses instead of the traditional display of a list of links.

Attempts to corroborate this news by getting comments from both Microsoft and OpenAI were declined.

What Does Google Think About Bing's Chances?

So far, Google has declined comments about this development. However, it needs to be stressed that, regarding conversational searches, Google boasts a cutting-edge subunit known as DeepMind which has sustained the development of similar systems for years. 

Being a bit concerned about the ethical dimensions, the search giant chose not to release them to the public. 

So, it's a well-known fact that Google has been at home for years with conversational searches and chatboxes.

If leveraging OpenAI's artificial intelligence is Microsoft's favourite trump card for upstaging Google at its own game, then it seems like a mission dead on arrival. In fact, following the release of ChatGPT, Google management promptly issued a "code red," signalling the reassigning of internal teams for kickstarting work on AI ahead of Google's next conference in May.

According to Statista reports, Google's search engine today remains the undisputed market leader as it has for decades, commanding 84% of the global search market share, compared to Bing's 9% (although it has grown in recent years) in 2022.  

Microsoft is Up For a Broader Embrace 

Recent grapevine reports have it that Microsoft is preparing a ChatGPT integration with Bing search results as well as embedding OpenAI’s language AI technology into apps like Word, PowerPoint, and Outlook.

Last week saw Microsoft extending its partnership with OpenAI last in a “multi-year, multi-billion-dollar” investment tango. 

According to Microsoft CEO, Satya Nadella, Microsoft's plans are to make OpenAI’s foundational systems available as commercial platforms for any entity in any industry to be able to build on them.

Moreover, based on a recent Microsoft blog post, planned investments in the deployment of specialized supercomputing systems will serve to accelerate OpenAI’s AI research and integrate OpenAI’s AI systems with its products while “introducing new categories of digital experiences.”

Although Microsoft denies the competition angle to Bing’s incorporation of GPT-4, however, Google executives discountenance the readiness of chatbots to replace search.

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Eben Duru
Eben Duru

 My name is Eben and I am from Lagos, Nigeria. I am currently a writer at AllNews Nigeria. I’m...

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