Canon RF Mirrorless Lens Lineup To Get Major Upgrade Before 2026

Japanese multinational corporation Canon has announced that its RF mirrorless lineup will get a major upgrade by 2025 and will be producing around 32 more models (8 per year) for the next four years.

According to its latest earnings report spotted by Canon Rumors, revealed that it planned to keep up the "same pace" of lens releases, as it intends to compete with Sony in the mirrorless market share race.

Chairman and CEO, Fujio Mitarai said that Canon has been working on developing more of those types of cameras and lenses since the overall market continues to shrink due to the decline of entry-level models (thanks, to smartphones), but demand for higher-end models is still high. 

He remains confident that increased profits are expected from squeezing more efficiencies in production and “design efficiencies,” perhaps like those seen with the re-use of super-telephoto lens designs between models.

Mitarai said that the over the past few years, the company has made improvement in full-frame mirrorless cameras and RF lenses even as the market seems to be in recession

"Overall, the market seems to be bottoming out," he said.

"Over the past several years, we have worked to raise the appeal of the EOS R system by enhancing our lineup with highly competitive full-frame mirrorless cameras and RF lenses.

"As a result, we have established a solid position in mirrorless cameras, and are now in a situation where we can target the top market share position."

Canon is also planning to mass-produce SPAD sensors that can take high-quality color photos with almost no light, used in applications like "advanced monitoring."

Meanwhile, factory automation is also expected to increase as it plans to increase its profits while further pursuing "concept" camera designs like the weird table-mounted PowerShot PX.