The company announced that in just over the last three years, they have paid more than $30 billion to creators, artists, and media companies.
YouTube chief business officer, Robert Kyncl stated that one thing he admired about creators is their incredible range of talents and skills.
"They’re storytellers, directors, editors, marketers, and entrepreneurs — all in one."
The YouTube Shorts Funds was launched on Tuesday with the promise of $100M funds to be distributed over 2021-2022. Every month, YouTube will reach out to thousands of eligible creators to claim a payment. From the fund, creators can make anywhere from $100 to $10,000 based on viewership and engagement on their Shorts. The Shorts Fund is the first step to the company’s journey to build a monetisation model for Shorts on YouTube and it is not limited to just creators in YPP. Check out all the details here.
Ads have been at the core of creators’ revenue streams, and continue to be the main way that creators can earn money on YouTube. Creators receive the majority of the revenue generated from ads on YouTube.
YouTube Premium is a paid subscription option that enables members to enjoy ad-free content, background playback, downloads, and premium access to the YouTube Music app. The majority of subscription revenue goes to YouTube partners.
With channel memberships, creators can offer exclusive perks and content to viewers who join their channel as monthly paying members at prices set by the creator.
Super Chat is a highlighted message in the chat stream that stands out from the crowd to get even more of their favorite creator’s attention for fans watching live streams and premieres.
Now viewers can give thanks and appreciation on uploaded videos as well through Super Thanks. As an added bonus, fans will get a distinct, colorful comment to highlight the purchase, which creators can respond to.
Another way followers can show support during live streams and Premieres is with Super Stickers, which allows fans to purchase a fun sticker that stands out.
The merch shelf allows channels to showcase their official branded merchandise right on their watch page on YouTube. Creators can choose from 30 different retailers globally.
Music fans can learn about upcoming concert listings and with a simple click, go directly to our ticketing partners’ sites to purchase tickets.
YouTube has been making it easier for creators and brands through YouTube BrandConnect (previously known as FameBit) to create branded content that is both authentic and effective. BrandConnect brings insights, measurement, and industry expertise to the influencer marketing landscape -- seamlessly connecting brands, creators, and fans.
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