Crypto exchange firm, Coinbase's app had crashed just a few seconds after housing a unique ad displaying a single QR code bouncing around the screen in its Super Bowl debut.
The full 60 seconds commercial almost completely consisted of a colourful bouncing QR code, reminiscent. Of the iconic bouncing DVD logo meme. Once it is scanned, the code redirects first-time users to Coinbase's promotional website, offering a limited-time promotion of $15 worth of free Bitcoin new sign-ups along with an opportunity to enter a $3 million giveaway.
However, the huge audience for the game - estimated at 117 million people - promptly crashed the app after logging on to check it out, leaving many users disappointed.
Coinbase stated that the promotion is valid until February 15, but new customers may have issues signing up to get their $15 credit after Coinbase's app went down, presumably due to the massive influx of traffic from the clever ad.
ICYMI ?— Coinbase (@coinbase) February 14, 2022
Now that we have your attention we'd like to announce that we're giving away $15 in BTC to anyone who joins Coinbase by 2/15.
Click below for more info and RT to tell your friends!
Sign up and see terms here → https://t.co/fKHisXZJJc pic.twitter.com/SDWUup2Ql5
Since the Super Bowl is one of the most-watched broadcasts on television every year, there is no better platform for companies to introduce fresh advertisements to the world. The game is shown on more than 225 different TV stations, broadcasted on about 450 radio stations and watched in nearly 180 countries across the world.
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