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  • Updated: November 16, 2023

Copilot: Microsoft renames Bing Chat at Ignite 2023

Copilot: Microsoft renames Bing Chat at Ignite 2023

The AI-powered chatbot Bing Chat has been renamed Copilot in a calculated move that was revealed at Microsoft Ignite 2023.

At the same time, the Copilot moniker has been applied to the premium enterprise-focused version, which was formerly known as Bing Chat Enterprise.

According to Microsoft's Director of Communications Caitlin Roulston, the renaming attempts to create a single Copilot experience for both business and consumer users. Even though the Copilot brand is currently used for several products, the business disputes that this has caused misunderstanding.

As part of an effort to improve the Copilot service, customers who sign into Bing using a business account (Microsoft Entra ID) will begin to receive "commercial data protection" on December 1.

By doing this, their data is protected from prying eyes, kept out of Microsoft's hands, and never used to train AI models.

Roulston said, "Copilot will update the commercial terms and conditions on December 1 to reflect that it’s a generally available product from Microsoft."

Furthermore, Microsoft intends to gradually add more Entra ID users to the list of those who can apply for Copilot with commercial data protection.

Microsoft's enterprise membership tiers, Microsoft 365 E, E5, Business Premium, and Business Standard, give free access to Copilot on Windows, Copilot.Microsoft.com, and Bing. 

Copilot will be a component of Microsoft 365 F3 as of December 1. It will be offered separately to other clients for $5 a month. Copilot's usability and attractiveness in the changing digital ecosystem are intended to be enhanced by rebranding and additional features.

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