Dangote Ranked Most Admired African Brand

The Dangote brand has been ranked as the most admired African brand among the top 100 brands on the continent.

The company made this announcement in a statement signed by Francis Awowole- Browne, corporate communications personnel, Dangote Group, on Sunday in Lagos.

According to the statement, telecommunication outfit MTN came in second position while Digital Satellite Television (DSTV) took third place.

The statement disclosed that Dangote was also adjudged as the number one African Pride Brand followed by Ethiopian Airline and MTN respectively.

The statement disclosed that in a newly introduced category, the Dangote brand came second in sustainability, by brands doing good for the people, society and the environment.

“Brand Africa in its statement announcing the ranking, also disclosed UNICEF as the number one NGO and Coca-Cola as the number one non-African brand.

“Brand Africa disclosed that Dangote retained the number one spot for the sixth time, in spite of African brands slipping to 14 per cent of the top 100 most admired brands in Africa as non-African brands entrench their position in the continent,” the statement reads.