Deezer Lowers Subscription Charges, Adopts Naira Payment

Renowned music streaming platform, Deezer has cut its subscription fees by almost 50 percent. This reduction came into place after Spotify was launched in Nigeria two weeks ago.

The competition in the Nigerian music streaming space is getting stiffer by the day. More music streaming platforms are entering the Nigerian market with better payment methods and cheaper pricing, thereby bringing the need for lower prices among existing players.

READ MORE: African Startups To Look Out For In 2021

Deezer was launched in 2007 and it currently connects over 16 million monthly active users around the world to 73 million tracks. The music platform is available for smartphones, tablets, PC, laptops, home sound systems, connected cars or smart TV in over 180 countries worldwide.

According to Ralph Pighin, SVP Europe, Asia and Africa at Deezer, “We want all music fans in Nigeria to have the best of both worlds. Whether it’s supporting local artists or discovering global artists, there’s something for just about everyone.

Now, with our new affordable price, Nigerians have more reason to hit play and turn up the volume.”

Deezer’s new prices are as follows:

• Deezer Premium - N900
• Deezer HiFi - N1400
• Deezer Family - N1400

Paying Deezer subscribers in Nigeria will continue to have unlimited access to its global library of 73 million tracks from around the world with popular playlists such as Naija Heat, New Nigeria and Afrobeats.

Deezer’s Premium, Family or HiFi packages offer uninterrupted, ad-free experience including:

• Flow, an endless music stream crated just for you, you’ll hear a mix of familiar favourites as well as recommendations for new tracks
• Lyrics on the go lets you follow and sing along to your favourite tracks wherever you are.
• Songcatcher, our in-app feature that identifies unknown tracks and lets you add them directly to your library
• Offline listening, so that you can download all the music you want without using data.