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Media giant Walt Disney has edged past popular streaming platform Netflix with a total of 221 million streaming customers.
The Walt Disney will raise the monthly cost of Disney+ without advertising by 38% to $10.99 in December, as it would start to offer a new option that includes ads for the current price.
Earlier in 2017, Disney staked its future on building a streaming service to rival Netflix as audiences moved to online viewing from traditional cable and broadcast television.
In just five years, Disney has raced past Netflix in total streaming customers and added 14.4 million Disney+ customers.
Combined with Hulu and ESPN+, Disney said it had 221.1 million streaming subscribers at the end of the June quarter, while Netflix said it had 220.7 million streaming subscribers.
Disney will also offer an ad-supported version starting on December 8 for $7.99 a month to attract new customers.
This is the same price it now charges for the ad-free version, the company said.
However, the price for Hulu will rise by $1 to $2 per month in December depending on the plan.
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