DLM Launches Digital Bank 'Sofri', Nabs Broda Shaggi As Ambassador

Development Investment Bank, DLM Capital Group, has launched its digital bank called Sofri.

During the launch in Lagos on Thursday, Samuel Perry, popularly known as Broda Shaggi was unveiled as Sofri’s brand ambassador, with DLM describing the bank as a one-stop-shop mobile app.

“Sofri derives its brand name from the Pidgin English expression ‘sofrisofri’ which translates to ‘easy’ or ‘stress-free’.

“Sofri digital bank identifies with the financial hassles of everyday living and portrays an easy access to providing solutions to these problems", the bank said.

DLM said the digital bank was designed as a one-stop-shop approach for all its users and would include loans, investments, and savings products, adding that the app is now available on both Android and IOS stores.

Speaking at the launch, the Managing Director/Chief Executive Officer, Sofri, Funsho Idowu, said: “The Sofri app is designed to strengthen our commitment to our clients and provide them with access to renewed solutions, especially in today’s digital world.

“This is part of our obligations to consistently provide innovative, simple, and convenient services and to add value to our stakeholders.”

Also speaking, Broda Shaggi said, “I am excited to be affiliated with a brand like Sofri. We live in a part of the world where there are countless financial frustrations faced daily.

“Sofri’s pledge to ease these frustrations is a remarkable thing for me and I can’t wait to use my platform to spread the news and inform my fans of the numerous opportunities Sofri presents.”