Five Best Kept Marketing Secrets To Survive 2023 Business Surprises

There is no gainsaying the fact that marketing is the soul of every business.

For this reason, this year, being careful in keeping abreast of stellar marketing techniques will not only be highly rewarding but keeping businesses competitively upbeat. 

Generically speaking, marketing summarizes all activities to ensure that a business' services and/or products end up in front of intentional buyers with the desire and purchasing power to afford them.

After all, if you manufacture the best products or are known for the best services in the world with zero patronage, you have achieved nothing!

AllNews Nigeria is not just a news platform contending for traffic amongst other competitors, we are compassionate about the well-being of businesses and business owners.

A Review Of The Traditional Approach To Marketing

Traditionally, merchants push their products and services in ways not influenced by existing data in the hope that someone patronizes them.

This approach to business is fleeting at best and highly unsustainable.

It's like saying, 'entrusting business to chance.'

Sadly, in this digital technology era, this remains the main approach in some businesses.

A Review Of The Modern Approach To Marketing

The modern approach to marketing is largely data-driven, using data analytics tools to determine where and when to direct one's marketing efforts.

It's like saying, 'Avoid casting your bread to swine.'

The beauty of this approach is that you are able to iterate and tweak around options to discover what works and run with it.

A Review Of The Hybrid Approach

By now, it's obvious how the hybrid approach rolls. It's about identifying the market best served by the traditional marketing approach and also that served best by the data-driven approach and flowing along. 

Here, you optimize by applying the best of both worlds.

However, in this article, we take a holistic view of all of the above along with strategic tools and strategies to come up with top-notch marketing secrets to help businesses weather the potential storms in the 2023 business ecosystem.

It's no longer news that global events leave us with little hope about likely economic fortunes for the year.

So, as a marketer, what are you expected to do right now? 

Below are five carefully evaluated low-cost ideas to help you steer your marketing efforts to triumph despite likely tough economic times.

Marketing Consistency Is Key, Avoid Unnecessary Rebranding.

With thorough marketing research and well-defined buyer personas for your products and services, you can easily avoid the temptation to tweak your brand in the hope of appeasing the wrong audiences. 

Frequently tweaking your brand, value proposition, and culture can confuse your customers and permanently dent your image.  Calculatively resist this temptation! 

Begin To Culture Key Accounts

Learn to refresh and finetune your ads to your past leads and past customers who have contributed one way or the other to your business.

Only loyal customers can be seen to stick around when your business is no longer at its best if you culture them. 

Maximize the benefits of inbound marketing and leverage regular tools like email, direct mail, paid ads, or even social media, to reach out to them and remind them you're still open for business.

Avoid Uncalculated And Zero-analyzed Cuts In Marketing Budget.

Spontaneous and unrestrained marketing budget cuts can be a business' waterloo! Avoid it.

You will do well to remember that marketing is the soul of the business.

Attempts to suspend marketing efforts simply amount to suggesting to your customers that the business is no longer buoyant.

Endeavour to be more innovative and creative with efficient marketing spending.

Recognize Today's Importance of Offers, User Reviews, and Testimonials To Your Business.

Naturally, consumers tend to be hesitant about spending their hard-earned cash, and you wouldn't blame them.

This is where social proofs, user reviews, and offers become irresistible incentives that cajole customers to patronize your business.

Where you don't have existing user reviews and testimonials, begin the process immediately.

Fortunately, it's not rocket science!

You can ask your friends, loyal customers, and relations to go give your business 4 to 5-star reviews and ratings on Facebook, LinkedIn, Google My Business, etc.

This is an immeasurable treasure to promote your business.

Once you have gathered enough, proceed to feature them on your website, blogs, and marketing banners and flyers.

 
Perform A/B Tests To Audit And Analyze Your Past and Present Performance.

This is the time to determine what works well or otherwise based on your marketing exploits.

Which of your marketing campaigns brought resonating results? What customer feedback illustrates why?

For those that got undesired results, what went wrong?

The essence of an audit is to help you determine show-stoppers and money-guzzlers that must be nipped in the bud.

This is what is meant above by data-driven marketing insights.

Conclusion

The above nuggets may seem like common knowledge. But they are not.

If you are able to embrace them in a water-tight approach, your business in 2023 will stand out from the crowd.