GameStop Holds Winning Streak For The Fifth Day In A Row

GameStop Corp. shares have climbed again for the fifth day running on Tuesday, as signs of January's meme stocks boom begin to resurface.

News that the video game retailer is pushing an attractive e-commerce strategy, coupled with wide speculation that small investors will pour stimulus checks into markets has sponsored GameStop into yet another bull market.

READ MORE: Gamestop Shares Off To A Flyer As The Game Retailer Eyes E-Commerce

GameStop shares were up as high as 15.1 percent to $223.7 premarket, a day after the company tasked activist investor and Chewy co-founder Ryan Cohen — a major GameStop shareholder and board member — with spearheading the company’s online sales endeavor.

Shares in the company are still far below January peaks of more than $480 a share but the recovery may reduce losses for more of the investors who lost money on the stock’s subsequent collapse.

In Frankfurt, GameStop was trading about 24% higher and was the second-most traded stock on the trading platform, Lang & Swartz, after Siemens AG.