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  • Updated: August 18, 2022

Google To Roll Out New Updates To Reduce Low Quality, Unoriginal Content In Search Results

Google To Roll Out New Updates To Reduce Low Quality, Unorig

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Lawrence Agbo
Lawrence Agbo

Lawrence is a vibrant digital journalist that loves creating SEO-focused content that drives busines...

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Google will roll out a new Search upgrade over the coming weeks with the goal of making it simpler for consumers to locate excellent information.

The new ranking adjustments will attempt to lower the volume of subpar or unoriginal content that now appears highly in search results.

According to Google, the update will specifically target content that was produced with search engine optimization (SEO) in mind rather than with the needs of humans in mind, sometimes known as "SEO-first" content.

According to the company's studies, the change will enhance the outcomes that users receive when looking for content like online educational resources, as well as arts and entertainment, retail, and tech-related information.

“If you search for information about a new movie, you might have previously encountered articles that aggregated reviews from other sites without adding perspectives beyond what’s available elsewhere on the web,” the company explained in a blog post.

“This isn’t very helpful if you’re expecting to read something new. With this update, you’ll see more results with unique information, so you’re more likely to read something you haven’t seen before.”

The new upgrade is anticipated to assist in lowering the volume of subpar results from websites that teach users how to trick the system by using content that is optimised to appear highly in search results.

According to Google, useful material should start to appear more prominently in search results. Over time, Google intends to strengthen its systems and expand on these advancements.

Google also stated it will roll out an update in the upcoming weeks to make it simpler to access unique, high-quality reviews along with the search results ranking changes.

With the release of a number of improvements last year that were intended to display more beneficial and in-depth evaluations in search results, the firm started working on this last year, and the next updates will build on these efforts.

The news from today comes after Google recently revealed that it is striving to improve highlighted snippets, the tiny results that it packages and displays at the top of the screen for many queries.

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Lawrence Agbo
Lawrence Agbo

Lawrence is a vibrant digital journalist that loves creating SEO-focused content that drives busines...

More From this Author

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