Google Unveils $25 Million For Women Empowerment 2021

American multinational technology company, Google has declared $25 million in grants as part of International Women's Day Celebration programme to non-profits and social enterprises globally, which is dedicated to empowering girls and women.

The philanthropic arm of the tech giant made this known on Monday 8th March 2021 as it joined the world in celebrating International Women Day.

Google chief executive, Sundar pichai at a virtual event mentioned that Google.org aimed to address systematic barriers and disparities so that women get access to economic equality, a chance to create financial independence and chase entrepreneurism.

President of Google.org, Jacquelline Fuller explained that Google is providing the grant as an open call to any non-profiting or social enterprise anywhere around the world to apply and winners will get funding up to $2 million per organisation.

"We are providing $25 million, it's an open call. So any non-profit or social enterprise anywhere around the world can apply. And the winners will get funding up to $2 million per organisation. We're also going to provide Googlers, so there'll be expertise, whether that is in software engineering or users experience, or even marketing to come alongside and help bring these projects to fruition," Fuller said.

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Fuller during the event mentioned that “Whatever is needed by the teams, will be provided alongside support to help them carry out their vision. Until 9th April, the company exclaimed that it will accept all the applications.

Google stated that through its programme called Internet Saathi launched some year back which fetches internet literacy for women in the rural area of Indian, Ten female internet users in Indian two of which have been empowered to start small businesses of their own, and others stated an interest to learn new skills.

"Two in 10 women included in the Internet Saathi programme started small businesses of their own, and 73 percent of them stated an interest to learn new skills. And almost three-fourths of them felt they were able to start their own business in the future...The leap with this insight is taking digital literacy to digital livelihoods, to help women generate income, create livelihoods."

Senior Marketing Director for Google in India and Southeast Asia, Sapna Chadha said that simply getting online isn’t about progress. Also, mentioned, “Women in India have traditionally been held back from economic participation.”

Even the company has partnered with the Nasscom Foundation which is the social arm of an influential India trade group that will be bringing digital and financial literacy to 100,000 women farmers in India. They together create a program named “Women Will” to permit and help 1 million women entrepreneurs.

Being a part of the Women Will program, Chadha has revealed a respiratory website which said which will feature tutorials, business thoughts, and other opportunities in both English and Hindi languages.

Currently, Google is working hard on rolling out new features like the Google pay app which will permit the entrepreneurs to highlight their business pages within the payments app without any charge. Chadha also mentioned that women entrepreneurs can make the right choice for highlighting the business that is led by women across the Google Maps listings and Google search.