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  • Entertainment - Featured
  • Updated: January 30, 2020

Grammy: Naomi Campbell Seeks Recognition For Afrobeats

Grammy: Naomi Campbell Seeks Recognition For Afrobeats

 

American actress and model, Naomi Campbell, has penned a letter to the organisers of Grammy Award over Burna Boy’s loss to Angelique Kidjo at the 2020 edition of the award.

In the statement, Naomi stated that the recording company should include Afrobeat music to the categories for award.

She added that winner of the World Music category, Angelique Kidjo is an inspiring singer but that Burna Boy has not been well compensated for his musical effort.

The model went on to criticize the voting patterns of the category Burna boy was nominated for urging them to reflect on their perspective of world music within 363 days.

She wrote; “First, I want to say deepest congratulations to @angeliquekidjo for her award on Sunday and thank you to you for spreading light and opening minds through your music… And to our AFRICAN GIANT, @burnaboygram… it is only due to lack of education that you have not been honored with the accolades you so truly deserved. You are always a winner in our hearts ALWAYS.

“And to The @Recording Academy, There is something that brings joy, strength, and happiness to myself, and to so many people that hear it, and it is called Afro beats. Afro-beats is a musical genre played on mainstream and primetime radio not only across the continent of Africa but across the world
 

“Recently, the genre was categorized into your ‘World Music’ category at the 2020 Grammys. This misrepresentation diminishes an entire genre in which such a high standard of talent has emerged; a genre that has been a force of hope and positivity for many, and a vehicle for artistry on the continent of Africa

“Please take the next 363 days to reassess and reflect on your perspective of ‘World Music.’ Did the world get to vote for this award, or was it only the people in the United States a part of The Recording Academy? What will this neglectful categorization of music mean to individual cultures? Cultures who contribute their blood, sweat and tears, and every level of their creativity and work ethic into making music for YOU and for all of us.

“Please get up to speed on the state of all popular music today, and include Afro beats Artist of the Year, Song of the Year, Album of the Year and all the subcategories that this genre so deserves just as any other respected and recognized musical genre.”

 

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