A donor collaboratively working to transform stereotypical narratives of Africa, Africa No Filter has launched the Tony Elumelu Storytellers Fund of 30,000 dollars for journalists and artists sponsored by Heirs Insurance and Heirs Life Assurance
According to a statement by Heirs Insurance, the project was named after Tony Elumelu, Chairman, Heirs Holdings
The statement further reveals that the fund will award grants to emerging artists and storytellers, whose work shines a light on entrepreneurs and entrepreneurship in Africa.
“The Tony Elumelu Storytellers Fund is a stand alone initiative and an extension of his commitment to catalysing a redefined African success story, powered by Africa’s youth and their creative ideas.
“The fund calls on journalists, filmmakers, content producers, visual and performing artists to submit multimedia creative ideas that tell the stories of inspiring entrepreneurs and showcase the true and positive spirit of entrepreneurship in Africa.
"Applicants must be aged between 18 and 35 years, living on the continent or in the diaspora.
"They must have a platform or portfolio of work that shines the light on entrepreneurship in Africa,” the statement said.
Speaking on the fund, Elumelu expressed his belief in the potential of young African entrepreneurs to transform Africa.
"This initiative aligns with our belief and extends the work that we do at the Tony Elumelu Foundation.
"Empowering young creative entrepreneurs and the creative sector provides a channel for us to project Africa’s positives globally.
"We need their voices to tell our often less-told stories of triumph, resilience, hard work, and innovation,” he said.
Chief Marketing Officer, Heirs Insurance and Heirs Life, Ifesinachi Okpagu, said the insurer feels honored to support the initiative because it directly impacts the lives of young African creatives.
Okpagu noted that as frontrunners of digital innovation in the insurance space, Heirs Insurance and Heirs Life both recognise the important role the creative sector plays in transforming Africa’s narrative.
“We are on the same transformative path and this initiative clearly demonstrates that the ideas that we need to boost Africa are right here on the continent..."
Also speaking, the Executive Director, Africa No Filter, Moky Makura said: “We are also excited to be partnering with one of Africa’s leading entrepreneurs to celebrate entrepreneurship on the continent through storytelling.
“We need more success stories, more awareness, and more celebrations around entrepreneurial ideas and the dynamic young people driving change here,” Makura said.