Nigerian singer and businessman Oluwatosin Ajibade, better known as Mr Eazi, has hopped on the fashion campaign for Hugo Boss alongside other models and celebrities.
Mr Eazi joins the likes of American model Gigi Hadid, hip-hop star DJ Khaled, renowned model Naomi Campbell, and Senegalese-Italian media personality for the campaign, Khaby Lame.
Speaking in a statement, Mr Eazi revealed that he is the only African singer featured in the star-studded Hugo Boss campaign.
“The advertising campaign for Spring/Summer 2023 features a star-studded lineup of celebrities including Nigerian artiste Mr Eazi.
“He engaged in some nostalgia posing with an adorable picture taken when he was just a child wearing the new season sweater from Boss.
“The aim is to illustrate Boss’s slogan 'Be Your Own Boss', by telling the story of 'the extraordinary path to a life of success' travelled by the celebrities featured in the campaign.
“The brand also enlisted the likes of Colombian pop singer Maluma, US supermodel Gigi Hadid, British model Naomi Campbell, South Korean actor Lee Minho, Italian tennis player Matteo Berrettini, Anthony Joshua and many others from across the world.
“The superstar singer continues his ascent in recent times following a slew of successful releases of songs like Legalize, Patek and the latest single; Werser, which is getting traction on TikTok.
“He also tweeted that he will release a couple of projects this year", the statement reads.
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