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  • Updated: November 08, 2020

Hyundai Electric Concept Cars Win 2020 Design Award

Hyundai Electric Concept Cars Win 2020 Design Award

Hyundai Motor Company has won the award for the 2020 Car Design in the “Concept Cars” category for its “Prophecy” concept EV, which was launched earlier this year.

The annual Car Design Awards which has been taking place in Turin, Italy since 1984, is one of the industry’s most-coveted prize ceremonies. The award ceremony aims to celebrate and mark turning points in the future of transportation design.

The ceremony is organised by Auto&Design magazine but due to the rampaging pandemic, the awards were held digitally for the first time this year. The awards are assigned by an international jury made up of representatives and some of the world’s most prestigious automotive magazines in the world.

Hyundai’s appropriately named concept EV is a “Prophecy” notable for the way it combines Hyundai’s sensuous sportiness design identity with optimistic futurism, which aims to forge a new form of emotional connection between humans and automobiles.

In awarding Hyundai with the prize, the jury praised “Prophecy” for its aerodynamic, natural shape inspired by streamlined sedans of the 1920s and 1930s, which is combined with a series of technical innovations: ‘Nautical’ inspiration came in the form of such details as the heat-extracting, propeller-style wheels.

Rather than mimic a conventionally powered car, "Prophecy" has no grille between its pixel headlamps, and the pixel design repeats with tail lamps that give the rear a sports car-like flourish.

READ MORE: Hyundai Set To Launch Its Electric SUV In Nigeria

“It has been a real pleasure working on this project, and we are delighted to win this prestigious Car Design Award for ‘Prophecy’. When we develop our concept cars, we look everywhere for inspiration, whether it’s the fashion or mobility industry,” said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center.

“With ‘Prophecy’, we tried to create a really positive optimism for the future based on very simplistic single curve forms that are memorable of eras of aerodynamic and streamlined cars but projected into the future,” Leee added.

“Prophecy” applies Sensuous Sportiness in ways never before seen in Hyundai’s fleet. This design identity is most evident in the voluptuous side section, which is like that of a perfectly-weathered stone. It is cut by a clean and simple One Curve streamline, which extends from the front to rear with minimalist restraint. This underlines the timelessness of its design.

The dynamic and elegant boat-tail line created by the rear quarter panels appears to propel the form forward even when it is standing still.

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