Korean automaker Hyundai has announced that every new model of its luxury brand, Genesis, will be all-electric by 2025.
Hyundai, ahead of many other larger companies in the automobile industry, said that there will be eight EV models available for sale in 2030 and sell around 400,000 of them annually.
The Korean automaker is pursuing a “dual-fuel” strategy, developing both battery electric vehicles powered by lithium-ion cells and those powered by hydrogen fuel cell technology.
The first EV from Genesis will be the GV60 that will be on sale in some markets later in the year. While the brand isn't offering specs yet, the Korea Emissions and Noise Certification provides an idea of what to expect. The base model has 226 horsepower (169 kilowatts). There's a mid-range all-wheel-drive model with 325 hp (242 kW). The range-topper makes 436 hp (325 kW).
Chief Creative Officer of Genesis, Luc Donckerwolke said that the aim of the company is to produce a car with a breathtaking design that will fit perfectly with its customers.
"We aim to interact with all their senses. Our new architecture will integrate audacious technologies with breathtaking designs while providing sincere detail-oriented experiences. Warm and exquisite care will be our differentiator."
Hyundai Motor Group announced its plan to invest $7.4 billion in the U.S. by 2025 to produce Future EV’s enhance production facilities and further its investments in smart mobility solutions there months ago in a press release and that the investment will enhance overall product competitiveness by prioritising future mobility technologies, including electrification and hydrogen energy.