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  • Tech - News - Tech Companies
  • Updated: Apr 05, 2021

Hyundai's Genesis Breaks World Record For Most Drones In The Sky

Hyundai's Genesis Breaks World Record For Most Drones In The

Hyundai’s luxury vehicle brand Genesis set a new world record when it used 3,281 drones to create its logo over Shanghai’s skyline on March 29th in celebration of the official entry of the brand into the Chinese market.

It's a significant improvement over the previous record-holder, Shenzhen Damoda Intelligent Control Technology. The company flew 'just' 3,051 drones in September 2020. That, in turn, smashed a record set by a 2,200-drone performance in Russia just days earlier. Intel, which has a reputation for drone light shows, last claimed the record with 2,066 drones flying over Folsom, California in July 2018.

READ ALSO: Toyota Rebrands 2021 Yaris Cross To Be More Adventurous Prior To Sales Debut

Genesis in a press release acknowledged that the number of drones it flew set a new Guinness World for “The Most Unmanned Aerial Vehicles (UAVs) airborne simultaneously,”

Genesis drones

Genesis is hoping to make Chinese consumers aware of the spirit of the brand that challenges conventions and breaks boundaries. The company promises to bring more inspiring Genesis experiences to the market, including an all-new business model just for the Chinese market, one that centers around designing an almost intimate relationship with what it calls Generation Genesis.

Markus Henne, Chief Executive Officer of Genesis Motor China, said, “At the heart of the Genesis promise is the daring spirit to do things differently. Our first-ever moment in China was a special opportunity to engage with our audience and show what Genesis is about. With this record-breaking drone performance, we brought our brand story and philosophy to life for many Chinese consumers. Soon, we will bring even more inspiring Genesis experiences and products to the consumers in China.”

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