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Meta's recent introduction of a $12 (N10,000)-monthly subscription for Facebook and Instagram verification may yet be another sour point for Nigerian e-commerce merchants.
Mark Zuckerberg recently announced that, henceforth, Facebook and Instagram users would pay N10,000 monthly verification.
According to the Meta CEO, the verification would be done using a government-issued identity card.
He stated that the service would be available to New Zealand and Australian users.
The parent company of Facebook, Instagram, WhatsApp, and Messenger, Meta has announced that users of the two platforms will have to pay $12 to obtain the blue tick.
Meta CEO, Mark Zuckerberg announced on his verified Facebook that the paid verification would be rolled out this week.
He said the move would let users verify their accounts with a government-issued ID and get extra impersonation protection against impostors.
The new feature is about increasing the authenticity and security across all Meta services.
It would be recalled that e-commerce merchants using the Facebook Ads Manager tool, especially those in Nigeria, have continued to rue what comes across as Facebook's over-profit drive that leaves subscribers gasping for funding breaths.
In all this, thanks or not to the federal government of Nigeria, Facebook introduced VAT deductions.
The question then is: can this monthly subscription fee for verification be authenticated by law?
Why charge as much as N10,000 monthly just to verify an account?
Other platforms that use government-issued IDs don't charge a fee for it.
In recent times, we have seen campaigns started and paid for by e-commerce merchants only to be deactivated minutes late by Facebook without refunds.
Clearly, it can be argued that Meta does not appreciate the meaning of win-win but it is what it is, and somebody has to take up the duty of calling Mark Zuckerberg's Meta to order.
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