Influencer Marketing: Scaling Nigerian Businesses By Leveraging Digital Superstars

Apart from other innovations of digitalisation, it has revolutionised traditional marketing in radical ways, one of which is influencer marketing. 

Influencer marketing is a form of marketing that focuses on leveraging the influence of key individuals to promote a product or service. 

It involves identifying and engaging with influential people who have a large following on social media or other online platforms. 

Influencers can help to spread the word about a product or service and can be used to reach a wider audience than traditional marketing methods.

Local Influencer Marketing Event

Aktivate, a platform for influencer marketing with a focus on Africa, recently launched in Nigeria.

By offering a range of tools, Aktivate enables marketing executives from businesses and advertising agencies to effectively connect with creators and influencers, monitor their campaigns, analyze engagement rates, identify the source of their engagement, and take advantage of various other impressive features to take brand management and agency marketing to a whole new level.

With the rise of social media, influencer marketing has become a vital component of brand management and many successful marketing campaigns.

According to a survey by Digital Marketing Skill Institute, 94% of Nigerian marketers believe that influencer marketing is effective, with 65% planning to increase their influencer marketing budgets in the next year.

Furthermore, Nigeria has one of Africa's highest social media penetration rates, making it a viable industry for agency marketing to thrive.

One example of a successful influencer marketing campaign in Nigeria is the partnership between Coca-Cola and famous Nigerian musician, Yemi Alade.

Coca-Cola partnered with Alade to create a song titled 'Taste the Feeling' as part of their 'Share a Coke' campaign.

The song was used in a television commercial and shared on social media platforms, reaching millions of Nigerians and helping to increase Coca-Cola’s brand awareness and sales.

According to a report by Hopper HQ, the average engagement rate for Nigerian influencers on Instagram is 2.44%, which is higher than the global average of 1.9%.

Additionally, a survey by GeoPoll found that 65% of Nigerians follow influencers on social media, with fashion and beauty being the most popular categories.

However, finding the right influencers and negotiating deals and tracking how effective the campaign is can be a daunting task for many businesses.

That’s where brand management comes in. Aktivate’s cutting-edge platform connects brands and businesses with a vast network of reputable influencers, making it easier and more efficient to find the perfect match for your brand and also track the progress of each campaign goal.

Aktivate’s team of experts has years of experience in brand management, and we are passionate about helping businesses of all sizes achieve their marketing objectives.

Aktivate’s data-driven approach makes it easy for companies and advertising agencies to decide which influencer works best for their marketing campaigns.

Aktivate allows you to easily connect and collaborate with influencers, track the success of your campaigns, and measure the impact of your influencer marketing efforts.

Our platform is user-friendly, accessible, and customisable to fit the needs of your business.

“We are thrilled to launch Aktivate and provide a reliable platform for businesses looking to tap into the power of influencer marketing in Nigeria,” said Akinbola Asalu, CEO of Aktivate.

“Our goal is to make influencer marketing accessible and efficient for all businesses.

“With our extensive network of influencers on our platform cutting across various influencer segments, we are confident we can help businesses achieve their marketing goals.

“Influencers are not left out of this. They can also sign up to our platform so they can have easy access to brands and businesses”, he said.