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  • Tech - News - Tech Companies
  • Updated: August 23, 2022

Instagram Currently Testing BeReal Clone Features

Instagram Currently Testing BeReal Clone Features

The simplest photo-sharing app, BeReal clone feature that requires users to upload candid photographs within two minutes is being tested on the Meta-owned social network, Instagram.

According to Engadget, an Instagram spokesperson confirmed the testing is "an internal prototype and not tested externally," but declined to provide additional details.

Alessandro Paluzzi, an app researcher, posted a screenshot of the feature, which he called "IG Candid Challenges."

One of the challenges showed receiving a notification at any time of the day and having two minutes to take and share a photo, a format popularised by the rapidly expanding social network BeReal.

By participating in the challenge, the original poster may add these contributions to their own Instagram stories, according to Paluzzi's screenshot.

Although the company's most recent experiment could appear to be an expansion of its existing collaborative Stories tray with "Add your sticker," the description closely resembles BeReal's primary feature.

It's obvious that Instagram is interested in seeing whether it can reproduce some of the factors that have contributed to BeReal's current popularity, even if the feature doesn't make it to the broader user population in its current form.

The "Dual Camera" feature, which combines images from the front and back cameras, was added last month.

Many people believe Instagram has grown bloated and complicated as a result of its history of stealing functionality from other popular applications like Snapchat and TikTok.

Users frequently criticise the app's feature decisions and algorithms.

In a move that mirrors TikTok's method of surfacing material, Instagram was forced to pull back its algorithm-heavy feed in July.

This feed showed more suggested content than content submitted by your friends.

BeReal is at the heart of many tech talks, but according to data from Apptopia, the app has only received little more than 10 million lifetime downloads.

Comparatively, Instagram apparently has more than 2 billion active users per month (not downloads).

So there isn't yet any direct competition, but the Meta-owned corporation likely intends to eliminate any threat before it grows into a major social network.

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