International Women's Day 2021: Google Announces New Features For Women Entrepreneurs

Search giant, Google has announced a range of new features across Search, Maps and Google Pay (GPay) for women entrepreneurs and homepreneurs.

Google Search and Maps are available for many entrepreneurs and homepreneurs to make it easier for people to support women-led business, and Google plans to enable search in English for women-led clothing stores and more on Google Search Maps.

“For many entrepreneurs, Search and Maps are their storefront. In order to make it easier for people to support women-led businesses, Google will enable search in English for “women-led” — “women-led restaurants,” “women-led clothing stores” and more — on Google Search and Maps,” Google said in a blog post.

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Results from the search will be based on an opt-in feature on Google My Business. A business page for homepreneurs will have digital payment platform Google Pay for easy business transactions.

“This will not only enhance the online presence of hundreds of women-owned businesses but customers can easily extend their support by purchasing from them, leaving a great review, and sharing their Business Profile,” the tech giant said.

“To empower homepreneurs, the vast majority of whom are women, Google Pay has announced the launch of Business Pages,” it said.

The page will enable homepreneurs - running their businesses from their home - to create catalogues of their products and services and services and direct people to them through a unique URL.

“Interested buyers can chat with the homepreneur about their order and pay within the chat-based interface on Google Pay,” it explained in the blog post.