Jumia Launches Rapid Commerce To Fulfill Rising Consumer Demand

African e-commerce site, Jumia announced on Thursday that it has started a quick commerce platform called Jumia Food Mart in Nigeria to satisfy growing consumer demand for quick delivery.

According to a statement from Jumia, this will allow customers to receive their online grocery shopping in a record-breaking 20 minutes or less, providing the utmost convenience.

According to the article, Jumia customers would see a revolution in delivery times and faster-than-ever online grocery delivery thanks to last-mile delivery via neighbourhood micro fulfillment centres.

According to the statements, consumers will also benefit from free delivery of popular, fast-moving consumer goods, including up to 4,000 items, from leading local and global brands.

It said that more than five locations were now served within Lagos, including Opebi, Alausa, Victoria Island, Ikoyi and Lekki.

Massimiliano Spalazzi, Jumia Nigeria Chief Executive Officer said: “We are excited to bring quick commerce to Nigeria and continue to deliver an amazing experience to our consumers.

“Consumer behaviour and lifestyles keep changing with speed and convenience.

"It is a great achievement for our logistics team who resolved many challenges to make this happen.

“We believe that Jumia’s quick commerce offering meets our consumers’ demand for the convenient, fast delivery of everyday products, especially in this post-COVID era, ” Spalazzi said.

Zachary Dyce, Jumia’s Head of Dark Stores said that with a young population and emerging middle class, Nigeria’s consumers were eager to have access to the quick commerce revolution seen across the world.

He claimed that Jumia had pioneered rapid commerce on this scale in Lagos State and that they were enthusiastic about the opportunities and potential for Nigeria in the future.

Since the COVID-19 epidemic, Dyce claimed that Jumia has noticed a significant shift in customers' preferences toward ordinary products and e-commerce.

He asserted that the company's brand-new "dark store" idea was a significant development that would make internet buying more practical than before.