Juventus Stocks Record Biggest Surge Of The Year After Super League Announcement

Juventus Football Club's shares had their best trading day of the year on Monday after the Italian football giants announced that they are one of the founding Super League clubs.

Investors trooped in with hopes that the new super league will be a major boost to revenue generation for clubs, pumping the club's stock over 12 percent to 87 Euro cents in early Milan trading.

The financial incentive for the clubs is plain to see, with a multi-billion dollar package at the heart of the scheme, albeit it could forever break the integrity of the club game.

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Juve Chairman Andrea Agnelli is set to be a vice-chair of the breakaway group which includes major football clubs FC Barcelona, AC Milan, Arsenal FC, Atlético Madrid, Chelsea FC, ​​FC Internazionale Milano,  Liverpool FC, Manchester City, Manchester United, Real Madrid CF, and Tottenham Hotspurs.

Establishing a new elite tournament in Europe would effectively end the UEFA Champions League’s decades-long reign as the world’s premier club contest, and revolutionize the sport’s structure. Under the plan, 15 founding teams would share an upfront payment of 3.5 billion euros ($4.2 billion).

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Even shares of teams not part of the breakaway group were boosted by news of the plan. Germany’s Borussia Dortmund GmbH & Co KGaA rose as much as 7 percent, while AFC Ajax N.V. of the Netherlands gained 0.6%.

BT Group Plc, which currently holds Champions League broadcasting rights in the U.K., advanced 0.1%. Eyes are now on Manchester United shares which will open in the U.S. later today and is currently being called to open 11 percent higher in pre-market trade.