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  • Tech - News - Tech Companies
  • Updated: November 28, 2020

Kia Flags Off Live Stream Showroom In Nigeria

Kia Flags Off Live Stream Showroom In Nigeria

Automakers, Kia Motors Nigeria has announced the launching of a new 'Live Stream Showroom' in Nigeria.

The newly launched online platform which is innovative and first of its kind, offers customers access to personalised viewings of their best-in-class cars from the showrooms.

The launch of the new platform which was disclosed in a statement by the company recently will offer a completely digital, online platform that will allow anyone using a smartphone to have a live video session with Kia showroom for a digital experience tailored to meet their individual needs.

Customers will receive a one-on-one consultation with live responses to questions, and explore the design and features of their chosen model, answer customers' queries and see demonstrations of new technology and functionality on demand.

With no end in sight for the ravaging pandemic yet, there is need to constantly adapt and find new and creative ways of performing everyday tasks, and inspecting a car is no exception to that.

The new Live Stream Showroom platform is introduced in Nigeria as part of the boundless initiative of Kia to improve the showroom experience and bring it close to the people at the comfort of their homes.

READ MORE: Kia Motors Extends Customers Warranty With "Kia Promise"

Recent consumer demands indicates that more customers are looking to take more of the car-buying journey online.

Recent data collected by Kia globally indicates that 83 percent of consumers prefer to carry out product research online before making a purchase, while 47 percent of consumers expressed interest in using online platforms for future purchases.

As a customer-centric leading auto company in Nigeria, Kia has over the years been at the fore of a more modern and digital customer experience, especially when other automakers were heavily rooted in the traditional brick and mortar showroom-visit.

The launch of their omnichannel customer acquisition through different online platforms; live chats, social media, responsive contact center, automated email marketing had formed the fulcrum of the company’s customer engagement over the years.

It is therefore no surprise that the newly launched Kia Livestream showroom is best suited at this time that there is even more emphasis on alternative sales channels and people are increasingly conducting their research from the comfort of their homes and even turning to online platform car buying for the safest possible experience.

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