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  • News - North Central - Kwara
  • Updated: April 19, 2023

Kwara Poly Wins UNILORIN Pitch-A-Ton Competition, Gets Scholarship

Kwara Poly Wins UNILORIN Pitch-A-Ton Competition, Gets Schol

Kwara State Polytechnic, Ilorin was declared the winner of the 2023 Pitch-A-Ton competition organised by the Mass Communication Department of the University of Ilorin.

The competition, which featured eight institutions, was held on Wednesday, and Kwara State Polytechnic emerged victorious with a total of 217 points.

The University of Ilorin came in second with 194 points, while Summit University in Offa placed third with 184 points.

Dr Kehinde Kadiri, the Head of the Mass Communication Department at the University of Ilorin, stated that the competition aimed to create a platform for collaboration between industry experts and the academic community.

She added that it provided an opportunity for experts in the advertising industry to impart knowledge on advertising management in the real world.

“One thing I have realised is that there is a difference between theory and practice. What we teach our students is different and there is a huge gap between what obtains in the class and what is on the field.

“The platform is to provide a seamless transition for our students and for them to understand how the game is being played in the real world.

“It is also targeted at giving them the knowledge they require before getting into the industry,” Kadiri said.

Eniola Oluwatomisin, a participant from the Mass Communication Department at Lens Polytechnic in Offa, described the event as "nice and overwhelming," as she competed with her peers from other institutions.

She explained that they had learned about advertising in school last season, and competing with colleagues from other institutions was interesting.

Another participant, Fatimah Bashir from Fountain University in Osogbo, stated that the event had broadened her horizon and prepared her better for future events.

Biodun Adefila, one of the jurors for the competition, expressed her admiration for the program and commended the efforts invested in teaching the rudiments of marketing communication.

“Looking at perfection is not really there, but they now have a good understanding of what they are supposed to be doing,” Adefila said.

The CEO of O2 Academy, Ozoemena Mbanefo, announced a scholarship for two members of the winning school, Kwara State Polytechnic, Ilorin, as a token of appreciation for their impressive performance at the event.

The News Agency of Nigeria (NAN) reported that other institutions that participated in the event included Thomas Adewumi University in Oko, Kwara, Lens Polytechnic in Offa, Kwara, Redeemers University in Ede, Osun, Fountain University in Osun, and the University of Ilorin.

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