• Entertainment - Featured
  • Updated: February 03, 2023

Netflix Partners GM For More EVs In Movies 

Netflix Partners GM For More EVs In Movies 

Netflix Movie Featuring GM's EV

In an apparent move for a more diverse perspective on movies and TV shows, Netflix and General Motors have announced that the streaming service will join the automaker’s “Everybody In” campaign.

This aims to further promote environmental sustainability initiatives by accelerating the mass adoption of electric vehicles.

As part of the partnership, Netflix says it will increase the presence of EVs in Netflix-produced shows and films, where relevant over the course of the next year, while also taking steps to enable more sustainable productions.

The duo plan to air a new commercial during the Super Bowl on February 12 just to kickstart things.

Interestingly, through this alliance, GM's premium product, Ferrell will enter the world of some of Netflix’s popular shows and films.

This will include 'Army of the Dead' and 'Squid Game' in various GM EVs.  

Netflix ClassicGM's electric vehicles (EVs) will also be featured in select Netflix shows and films. 

Such shows and movies like 'Love is Blind', 'Queer Eye' and 'Unstable' will feature the Chevrolet Bolt EUV, GMC HUMMER EV Pickup, and Cadillac LYRIQ respectively. 

According to the automaker's spokesperson, the company is not paying Netflix for the placement of its vehicles in the streaming service’s content. 

GM is a partner on Netflix’s ad-supported tier. However, this strategic alliance will be treated separately from any existing advertising deal. 

The primary goal of the alliance is to expose people to EVs in a natural way.

It is interesting to note that Netflix has been integrating EVs with the TV shows and movies that it produces over the past year. 

As part of its diversified streaming appeal before now, Netflix's streaming service included EVs from Hyundai and Audi in its content. 

This latest deal with GM's EVs will add more spice as well. 

GM's Global Chief Marketing Officer, Deborah Wahl stated in a recent press release: "Entertainment has a huge impact on culture.

"We want to make EVs famous on streaming, small and silver screens to build an EV culture through storytelling that incorporates the experiences of driving and owning an EV.

“Netflix is a great partner because of the company’s compelling storytelling, commitment to sustainability, and track record of sparking conversations that shape cultural trends.

"We are united in creating a better, more sustainable future for  our world as we bring everybody in on EVs.”

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Eben Duru
Eben Duru

 My name is Eben and I am from Lagos, Nigeria. I am currently a writer at AllNews Nigeria. I’m...

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