• Business - Companies
  • Updated: November 28, 2023

Nigerians' spending on airtime, data rise by 32 per cent

Nigerians' spending on airtime, data rise by 32 per cent

Nigerian telecom subscribers has spent at least N2.59 trillion in the first nine months of 2023 on airtime and data, indicating a 32.57 per cent increase. 

This is according to the financial statements of MTN Nigeria and Airtel Africa.

This represents a 32.57 per cent increase from the N1.95 trillion both telcos recorded from both income sources in the corresponding period of 2022.

On airtel's part, the increase in voice and data venue was partially driven by rising data subscriptions and the devaluation of the naira.

In the first nine months of 2022, Airtel made $1.41p billiin from airtime and data. When converted at the exchange rate of N461/$ which was obtained at the time, it amounted to N647.7 billion.

In the same period of 2023, the company’s income from these two revenue sources amounted to $1.29 billion. When converted at the exchange rate of N777/$ at the time, it amounted to N1.003 trillion.

On MTN’s part, increasing data revenues continue to fuel the company’s overall revenue growth. Data revenues grew by 36.36 per cent year-on-year, while voice revenues only grew by 10.64 per cent, indicating a rise in the usage of the Internet in the country.

Commenting on this growth, MTN said, “Data revenue grew by 36.4 per cent on increased usage and data conversion in new and existing base.”

The firm stated that data usage on its network grew by 29.1 per cent in the period under review. It noted, “Data usage (GB per user) grew by 29.1 per cent to 8.6GB, and the number of smartphones on our network increased by 7.6 per cent, bringing smartphone penetration to 53.4 per cent.

“Consequently, we recorded a 46.3 per cent growth in data traffic, with the 4G network accounting for 83.7 per cent of the total traffic.

On its part, Airtel recorded an increase in data usage per customer to 5.9 GB per month. The firm highlighted, “Data revenue grew by 29.3 per cent in constant currency, driven by data customer base growth of 17.4 per cent and data ARPU growth of 12.3 per cent.

“Data usage per customer increased by 23.8 per cent to 5.9 GB per month (from 4.8 GB in the prior period). Our continued 4G network rollout has resulted in nearly 100 per cent of all our sites delivering 4G services.”

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