Popular filmmaker Niyi Akinmolayan has lauded Multichoice Africa's attempt to expand their kid's content franchise.
Multichoice partnered with the makers of 'Cocomelon' and 'Moonbug' to launch the 'Moonbug Kids' channel on its DStv platform.
This channel will include content from Moonbug’s portfolio and will launch in October.
The channel will air in English and will include content such as; 'Cocomelon', 'Blippi', 'Gecko’s Image', 'Morphle', 'Arpo' and recent acquisitions like 'Little Angel' and 'Oddbods'
It will be available to all DStv subscribers in the continent.
Demand for kids’ content in Africa is market yet to be fully met and Multichoice having this partnership with Moonbug shows how it continues to fill this demand and own the kid content category in the continent.
Akinmolayan replied to this development by saying: "I still can’t believe people can’t see the power of children's content.
"That’s where a lot of the entertainment investment money should be going."