Nokia has delved into a new category in the tech market by launching the PureBook X14 laptop on Monday.
The 155-year-old iconic firm is renowned for manufacturing different ranges of items such as rubber, cables, phones, and telecommunications equipment.
The Finnish firm launched the new laptop in collaboration with Walmart-owned Flipkart for the Indian market.
The Nokia PureBook X14, which is priced at Indian rupees 59,990 ($815), features a 14-inch full-HD display and is powered by Intel’s 10th generation quad-core i5 processor with up to 4.2GHz turbo speed.
The laptop, which is pre-installed with Windows 10 Home, sports a 512GB NVMe SSD and 8 GB DD4 RAM. The new launch now makes it Nokia's second exploration into the laptop category, as over 10 years ago, the company had launched the Booklet 3G which was its first and last netbook.
Other specs of PureBook X14 include 86% screen-to-body ratio and 178-degree viewing angles; matte black finish; Dolby Atmos-powered speakers; Face Unlock with Windows Hello; Intel UHD 620 Graphics that clocks up to 1.1GHz; Bluetooth 5.1; two USB 3.1 ports; one USB 2.0 port; and one USB Type C port as well as dedicated ports for HDMI and ethernet.
The Nokia PureBook X14 weighs about 1.1kg and its battery lasts up to 8 hours on a single charge.
Flipkart, which has grown its private label and brand ecosystems in recent years, is the design and manufacturing partner for the new laptop. Like it does with Motorola, Flipkart has inked a licensing agreement with the Finnish firm, a representative of Flipkart told TechCrunch, which many compare with Nokia’s partnership with HMD Global for smartphones.
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The laptop will be exclusively sold through Flipkart in India, which is also the only market for this particular device.
“Launching the Nokia brand into this new product category is testament to our successful collaboration with Flipkart. We are excited to offer consumers in India a Nokia branded laptop which brings innovation to address a gap in the market, as well as the style, performance, and reliability that the Nokia brand is known for, said Vipul Mehrotra, VP for Brand Partnerships at Nokia said in a statement.
The Indian laptop market has attracted several new players in recent years, including smartphone giant Xiaomi, which has launched a range of affordable laptops in the country this year. About 3.4 million PCs shipped in India in the quarter that ended in September, delivering a 9.2% year on year growth, according to marketing research firm IDC. HP, Lenovo, and Dell commanded over 70% of the market in that quarter, IDC estimated.