A Nigerian retailer of luxury goods, Polo Limited, has said it is partnering with IWC Schaffhausen, makers of Swiss luxury timepieces, to promote class and status in Nigeria.
During the launch of IWC Schaffhausen in Lagos, Polo said it was bringing the IWC brand closer to its clients and newcomers as a strategic move that would not only satisfy but supersede the growing appeal for elegant timepieces among watch enthusiasts in Nigeria.
Jennifer Obayuwana, the Executive Director, Polo Limited, commended IWC for its progressive outlook, which had allowed the brand to continually reinvent watch movements to create ladies’ watches.
“Although not known by many, IWC has created ladies’ watch models regularly since the late 1870s, one of which is a personal favourite of mine, the Da Vinci Lady Chronograph.
“The IWC brand is a promise of durability, reliability, and value for money because it will appreciate over time.
"The dual time feature is beloved among travelers because it allows them to tell the time in another time zone.”
Obayuwana added, “IWC uses bronze for the manufacture of its products. For us in the watch-making business, this is innovation because bronze is a material scarcely used by watchmakers.
“The brand is also dynamic in its ability to cater to its fans in aviation with truly sporty, active, and fast-moving lifestyles while serving a distinctly conservative demographic as well.”
Obayuwana noted that the partnership between Polo and IWC would provide long-term support for the international brand and its customers in Nigeria while stating that there is a huge market for the brand
“We are proud to have the exclusive privilege of introducing to Nigerians an exceptional brand that has delighted watch enthusiasts for generations,” she said.
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