Samsung Announces New, Cheaper Flagship TV To Customers

Samsung announced on Thursday that it has added 43-inch and 98-inch sizes to its QN90A lineup of “Neo QLED” 4K TVs and an 85-inch option for its The Frame TV, giving more choices to consumers who want the option of either a small or massive flagship TV.

Samsung said these kinds of flagship-class panels used to be limited mostly to the 55- to 77-inch range, but they seem to be making their way to size classes that used to be reserved for budget TVs. The Neo QLED TVs have Samsung’s flagship panels, which use Mini LED backlights to improve contrast and picture quality.

Recently, LG announced that its CX line would get a 48-inch offering in 2020, and it went even smaller this year, announcing a 42-inch model (though its release has reportedly been delayed). Gigabyte and Asus also offer TV-sized gaming monitors, with models available that pack 43- and 48-inch panels.

Samsung stated that it has also further developed its LED The Wall (IWA Series). The 2021 model delivers The Wall’s most detailed picture yet—offering the industry’s first 8K resolution with a 120Hz refresh rate and simple 8K playback. The Wall’s massive screen can be configured to over 1,000 inches—or about a quarter of the length of a football field—creating a completely expansive canvas for showcasing content.

Samsung’s Lifestyle portfolio is also “expanding” to include a large 85” iteration of The Frame and a 65” Terrace Full Sun for direct-sunlight installation. With these additions, The Frame portfolio will now be available in 7 screen sizes, and The Terrace—between its Full Sun model and the original design—will be available in 3.

For people who prefer smaller, medium, or bigger size TVs, Samsung has designed a plan to offer everyone a nice TV. It is expected that the 43-inch Neo should be available in a few days, with the 98-inch Neo and 85-inch Frame coming in a few weeks.