Nigerian singer Paul Okoye aka Rudeboy is of the opinion that the phrase 'little things matter' is not applicable in some situations.
According to the singer on his Instagram story, saying little things matter is a setup.
Rudeboy stated that if truly little things matter, men should buy their girlfriends 'gala' as a birthday gift and see if the phrase is applicable in that area.
"Little things matter, little things matter. My guy, na set up. Buy her gala on her birthday. The matter no go little," he wrote.