Seaman’s Schnapps has said it is promoting hard work among Nigerians with its new campaign tagged, ‘Unlock your blessings’.
Addressing journalists during a press briefing in Ikeja recently, Adebowale Bojuwade, the Senior Brand Manager, Schnapps, Grand Oak Limited, said the aim of the campaign is to encourage people to go out and do things that will make them unlock the good things they are seeking for.
"It intends to make people activate their blessings.
"The campaign won’t cut out any part of the society, it is for everyone, and all parts of the society will be covered", he said.
"People often associate blessings with landmark moments such as childbirth, weddings, or career milestone adding that the brand wants to remind everyone that everyday situations, such as good health, safety, and ability to afford basic needs are also blessings worthy of gratitude, especially during challenging economic times", he added.
Bojuwade explained that the campaign is also to awaken the social consciousness of Nigerians.
He added that the campaign encourages individuals to find their path to being blessed by recognizing and celebrating the small wins and daily joys that make life remarkable.
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