Smart Contact Lens Startup Mojo Vision Partners With Adidas, Other Fitness Brands

Smart contact lens startup Mojo Vision has partnered with brands across the sports spectrum, including Adidas Running, Trailforks (cycling/hiking), Wearable X (yoga), Slopes (skiing) and 18Birdies (golf).

The partnerships are a clear indication that Mojo is going after sports as an early market for its technology, in addition to other applications, like assistance for the visually impaired. In spite of the partnerships, the tech still isn’t ready for market — among other things, the company is seeking FDA approval.

Mojo Vision showcased the potential role an effectively eye-mounted display could play in the lives of professional athletes.

Mojo Senior Director of Product Management David Hobbs said in a release that it has developed a wearable device that can make information accessible without disrupting someone’s focus and flow during training

“Today’s wearable devices can be helpful to athletes, but they can also distract them from the focus of the activity; we think there’s a better way to deliver athletic performance data,”

“Wearable innovation in existing form factors is starting to reach its limits. At Mojo, we’re interested in better understanding what’s still missing and how we can make that information accessible without disrupting someone’s focus and flow during training — when it matters most.”

The company is thinking of a world where data can be served up without a sizeable wearable or forcing the athlete to look down at their device. the partnerships are a clear indication that Mojo is going after sports as an early market for its technology, in addition to other applications, like assistance for the visually impaired.