Disclosing this together with his team at their Lekki office recently in Lagos, Mr. Ikezahu, noted that while Soso Music worldwide is focused on music recording, publishing, promotion, and artist management, the clothing line targeted creating and setting of fashion trends across Africa with youths being its major audience.
Mr. Ikezahu who is also a jewelry merchant in Dubai added that the aim of synergizing both music and fashion is to creatively “create our own market in pop culture and harness it to its fullest. This is because there is a reason to invest in the fastest-growing sector of the economy in Africa.”
“If you look closely, with Nigeria championing Music and Fashion industry in Africa, you will discover that these two sectors are the biggest things to come out of Africa to the entire world. And this has been made possible evidently through our diversity of sound, culture and tradition and content.”
“As we speak, we have rolled out about twenty-five thousand pieces pilot fashion merchandise set to be distributed nationwide; and we expect them to gain huge acceptance from our audience because of the heavy craftsmanship and creativity we have put into the production.”
“We would like the general public to also know that we have created various products for different class strata and we have also set aside a good promotional and advertising budget to ensure that every youth in Nigeria is involved.”
Ikezahu further revealed that the record label arm of the establishment will be announcing the official signing of two recording and performing artists who are currently ‘warming up to take the Nigerian music industry by storm.'
He added that the fashion line on the other hand will in the future also expand into model scouting, management, organizing of fashion shows, and exporting talents across Africa.