Stanbic IBTC Insurance Launches The Good Life Campaign

Stanbic IBTC Insurance has launched its life insurance campaign. Themed ‘The Good Life’, it is geared towards creating awareness about the benefits of having insurance cover.

To kick off the campaign, a launch event was held over the weekend with top executives of Stanbic IBTC as well as several veterans within the creative industry spoke passionately about the need for Life insurance and the edge Stanbic IBTC Insurance delivers with bespoke and inclusive life assurance packages.

The event held at IBTC Place on Walter Carrington Crescent, Victoria Island, Lagos, also featured an unveiling of the official music video which featured actors Kate Henshaw and Segun Arinze and musician, Ric Hassani singing their hearts away to the tune of “Insurance Cover Me.”

In his opening remarks, Dr Demola Sogunle, Chief Executive, Stanbic IBTC Holdings, said many Nigerians were just beginning to understand the importance of insurance but as an organisation, Stanbic had been very deliberate about educating both young and old about the advantage that the right insurance cover provides to life and property.

“Today, in taking that effort further, we launched what we have tagged The Good Life Campaign to advocate the value that comes from having Life Insurance and the availability of multiple Life Insurance solutions from our Life Insurance Company, Stanbic IBTC Insurance", he said.

Speaking on the rationale behind the insurance campaign, Akinjide Orimolade, Chief Executive, Stanbic IBTC Insurance, said having a life insurance package is a necessity as it guarantees peace of mind and aids preparedness for unprecedented occurrences.

He urged Nigerians to get life insurance covers and shun the belief that insurance can only be bought by only rich or old people.

“The Good Life campaign is aimed at creating awareness of several fully customised, innovative, life insurance solutions that enable Nigerians easy access to the good life.

"As professionals with vast knowledge of the insurance market, we can offer the most suitable policies for our retail and corporate clients based on extensive research and conscientious needs assessment.

"Having a life insurance cover is a smart thing to do, especially in these uncertain times, especially as it covers beneficiaries from financial hassles when life happens.”