Love Emeter, Chief Executive Officer and Founder, HARU Africa has charged Nigerian youths on learning the languages and cultures of other countries for more opportunities.
The online store owner gave the charge at the launch of her first physical store in Lagos.
The entrepreneur said the store deals in South Korean products such as K-Pop merch (Korean cultural music), Korean snacks, beauty products and books.
Emeter argued that youths of many countries have taken with levity the learning of arts, cultures and languages of other countries.
This, she said, has led to the loss of socioeconomic opportunities.
“When we take time to study other countries’ languages, we stand to benefit a lot, considering the fact that the world is already a global village.
“On the contrary, we stand to lose opportunities that may come up, all because of the language barrier.
“Therefore, part of the reason for establishing a physical store is to further close cultural and language gaps that may be existing between South Korea, specifically, and Nigeria through sales of products, especially language books and music.
“We encourage those interested in learning Korean language, music and arts to come to our physical store, as we have a lot of educational books and other instructional materials that will facilitate the learning,” she said.
Describing the physical store as a huge success, she said it aimed to bridge the retail business gap between South Korea and Africa while promoting South Korean pop culture.
“We intend to achieve this by providing goods for our customers, largely the Korean people and fans of Korea in Nigeria and Africa at large.
“We have a large market online mainly in Nigeria, Egypt and Ghana; we want to expand it by establishing this physical one and put Africa on that map.
“This will help to create a lot more awareness, especially to the Korean government, on the level of its fan base here,” she said.
Emeter added, “HARU, dubbed the amazon of K-Pop goods in Africa, has made it easier to shop these products from the comfort of your home.
“Clients previously found it difficult to purchase these items due to issues ranging from not being able to deliver to Nigeria,” she said.
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